APV
A Bit About The Organisation
Australian Performance Vehicles (APV) is Australia’s leading industrial testing services organisation and a global supplier of safety products such as seat belts, harnesses, snatch straps, tow straps, and related products. They are a leading supplier of safety restraints and seat belt systems for the coach, defence, industrial, forklift, motor-sport sectors and the automotive aftermarkets. APV is also a significant supplier to the North American safety restraint and military vehicle sectors.
Over the years, we’ve helped APV Corporate and APV Safety Products consolidate their brand language, as well as develop many powerful tools to help them push their products and core messaging forward into the Australian, American, and New Zealand markets.
Trade Show Exhibition Pop-Up System
Tagline Copywriting
To help APV-S target a wider range of aftermarket customers, and help focus the market’s attention on their work-vehicle restrains solutions, our copywriting team came up with the creative taglines which have led this tradeshow and campaign.
By referring to APV-S’s success in the private-vehicle market in the lines We’re Bringing You Home Safely, We’ll Also Keep you Safe At Work!, we have helped APV-S leverage this existing brand strength and confer it onto the work-vehicle market too.
By adding the line Click – And You’re Safe, we have cemented and emphasised this notion even further.
Product Packaging
Pull Up Banners
Presentation Folder
Corporate Presentation Template
Ad and In-Store Tool
This NZ targeted campaign was designed to help vehicle owners perform a self-assessment of their seat-belts fitness.
The campaign started with a tailored ad in the NZ Repco Publication, calling out drivers to check their seatbelts.
The second tool in this campaign was an in-store self-assessment “check it change it” flyer, which was made available for consumers as a proactive trigger in-store.
Technical Product Photoshoot & Digital Framing
