A bit about the company:
LycoRed is one of the world’s most innovative companies to research, develop, produce, market and sell tomato-derived natural food pigments, nutrients, vitamins, minerals and amino acids.
To consolidate the properties of the company on its different divisions and to diffranciate them from the competition.
To create a united language that will emphasise and cement the advancement and establishment of the company as a strong and developed global brand.
Guidelines for branding:
1. Representing the company as a global player of quality solutions;
2. Accentuating the physical advantages of the company: proven technology and experience, a wide variety of products and solutions, research and development, global capabilities and accessibility, practical experience, prompt and timely servicing;
3. Embedding the company’s intangible value: credibility, stability, partnership – with focus on long-term relationships and innovation.