FRANKSTON CITY COUNCIL

About The Campaign

The Think Local campaign, led by Frankston City Council in partnership with the Frankston Business Chamber, was created to encourage residents, workers and businesses to support local enterprises and strengthen the region’s economy. The campaign highlights the vital role local businesses play in creating jobs, driving economic growth and contributing to a vibrant community.

To bring the campaign to life, a series of local business owners were featured as the official “Think Local Stars”, sharing their stories and encouraging the community to choose local first. Representing a diverse range of industries, these businesses showcased the depth of talent, innovation and opportunity that exists across Frankston City.

Our Involvement

Our team was engaged to develop the campaign’s hero video content, storyboarding, photography, filming and audio production and post production. The resulting content formed a central part of the campaign’s digital, social media and community engagement activities, helping communicate the value of supporting local businesses and celebrating the people behind them.

Video Production

Professional Photography

The Process

Following the development of the initial campaign script, we worked closely with Frankston City Council to refine the creative direction and develop a custom storyboard. This provided a clear visual roadmap for production, helping communicate the key messages while capturing the community-focused spirit and values at the heart of the Think Local campaign.

With multiple participating businesses located across Carrum Downs, Seaford and Frankston, careful production planning was essential. To deliver the greatest value for the project budget, we simultaneously captured video, professional audio recordings and campaign photography during each visit. This streamlined approach enabled the creation of a broad range of campaign assets while maintaining consistency across all content. Throughout production, we focused on capturing authentic interviews and workplace footage to ensure the campaign felt genuine, relatable and community-driven rather than overly promotional.

The post-production phase included image editing, video editing, audio enhancement, colour grading, visual refinement, and the sourcing and licensing of suitable music. Particular attention was given to maintaining a consistent visual style and audio dialogue clarity across multiple challenging locations and industries, helping create a cohesive campaign experience. Final assets were delivered in formats suitable for website, social media and council marketing channels.