Craig Hobson – Singer & Musician

Consultation

We’ve started our work with Craig by reviewing his current materials and discussing his music career goals. Craig wanted to build a music business that will allow him to approach and attract Pub Gigs, RSL Residencies, and Private Event Bookings. Through our research and understanding of these markets, we’ve put together easy-to-follow steps for making sure Craig can cut above the rest and be “as easily bookable as possible”.

Below are a few of the steps we’ve taken to achieve this “Bookable” effect.

“Working with Owen at Studio Rosinger was an enjoyable experience, enabling me to build my music career with a great website design and structure to really help promote my business overall.

Owen was very professional throughout the whole process, whilst also coming up with many creative ideas for my website, video, and photo shoots. I would highly recommend Studio Rosinger.”

Craig Hobson

Cover Single Recording

So, what is common to professional booking agents and an individual wanting to book an artist for a private function? They all care about MUSIC! They want to get a good flavour of your sound and consider if it matches the “vibe” they’re going for.

We’ve worked with Craig on reviewing his favourite songs from his covers catalogue, to help him find a song that will showcase his positive vibes and personal style and voice. We’ve decided to focus on getting that one song right – to make sure it does a great job of creating the right first impression.

Music Video Production

While music is undoubtedly about sound – booking physical gigs is also about LOOKS! It is not a fun fact, but Booking and Venue Managers do not want to feel like they’re “gambling” on their entertainment value. They want to know that the artists they book bring visual confidence and a personal style that matches their expectations.

After sourcing and hiring a suitable-style venue and planning Craig’s presentation and styling, we filmed a live music video for the song. Now Craig can send the video directly to venues and booking agents, as well as present the video on his social media profiles and YouTube and link the videos to his business website (more details about that, below)…

Promo Photos

People (even people in the music industry) shop with their eyes before giving a chance to the music itself. It’s not a perfect reality, but the reality nonetheless.

We arranged and directed a commercial photoshoot for Craig, creating images that captivate the easy-listening/rock music he wants bookers to associate with him.

Needless to say, these images will also become useful in social media, gig posters, promo materials, and his website (more about the website below, I promise we’ll get there soon).

Artist Logo Design

Every musician who wants to be taken seriously by bookers and venue managers—standing out from the “questionable reputation” often associated with musicians in the business world—needs strong, professional branding.

We’ve designed this artist logo for Craig to help him stand out as a professional musician. This logo will also serve him on gig posters, social media profiles and events, and his website.

Needless to say, having a great logo that’s easy to share will make it easier for Venue Managers and Bookers to include Craig in their own marketing, (once again, making it easier to do business with Craig, and placing him at an advantage).