CASE VIC
About The Organisation
CASE VIC (
) is an excavation vehicle manufacturer and dealership, operating under the CASE CONSTRUCTION EQUIPMENT brand. CASE is an American brand founded in 1842, producing and selling construction and agricultural equipment such as excavators, motor graders, wheel loaders, crawler dozers, skid steer loaders, compact track loaders, backhoe loaders and single drum loaders.
CASE VIC tackles a wide range of small and large-scale clients from urban, recycling, quarrying, construction, demolition, agriculture and forestry industries. They offer a comprehensive set of services, from sales and hire of new and used construction equipment and excavator attachments, to spare parts, workshop-based servicing and field servicing.
Throughout the work on the different projects for CASE, we focused on ensuring that regardless of their client’s size, budget, or industry-specific requirements – every client could easily find what they are looking for, and build a relationship of trust with the brand from the first interaction and onwards.
Website Strategy Development, Design and Programming
The Website Development Process
- Developing a comprehensive website analysis (on the previous website) and performing competitor analysis – including brands such as John Deere, Bobcat, Komatsu, CAT, Volvo, Kobelco, Kubota, JCB, and Yanmar;
- Deeply analysing the CASE VIC brand offering and crystalising main POD’s and brand messages;
- Identifying and outlining opportunities relating to brand presence, sales ops, information and data usage and flow and visitor psychology;
- Developing an Expandible Interest website strategy and UI/UX layout smarts;
- Designing and programming a beautiful, comprehensive and fully responsive 80-page website in line with new strategy and direction – tailored to the brand’s requirements.
SEO – Search Engine Optimisation
- Performing competitor SEO analysis – including brands such as JCB, Yanmar, CAT, Kobelco, Kubota, Volvo, Bobcat, John Deere and Komatsu;
- Developing an SEO strategy that is designed to assist CASE VIC in organically reaching a growing audience within their desired market fields;
- Deploying SEO strategy on an ongoing long-term contract basis;
- Performing regular and ongoing improvements to the website and SEO performance.
Commerical and SEO Copywriting
Our copywriting and SEO specialists have developed, enriched, improved and created brand-new copywriting for the website’s SEO pages and many other front pages. The perfect synergy between our SEO and Copywriting Specialists has led to excellent writeups that are both great for SEO advancement as well as for building strong relationships and influencing clients and visitors.
Google Ads
SEO Results
CASE VIC’s rankings keep on growing higher the further they get into the program. So far we have helped them reach the top page of Google on a wide number of keywords and queries, as well as significantly drop their organic bounce rate, massively increasing organic exposure and impressions, pages per session exploration, returning users and average session durations.
Below are a few screenshots with recommendations we have received from CASE VIC for our work:
Social Media Strategy, Creative, Management & Implementation
Developing engaging content, ads and comms for Case Vic. Putting a great emphasis on empowering their industry community to engage with the brand and cross-promote.
Social Media Ad
Social Media Content & Management
Social Media Lead Generation
Video Concepts
Conceptual development and pre-production of a 4-part professional video info-ad series:
- Pre-production and concept development – developing a tailored concept for the video;
- Developing thematic devices to be used and the psychology to guide the script and creative forward;
- Scriptwriting – writing the concepts into a script, outlining exactly what the story/actions of the video are going to be;
- Developing video copywriting;
- Developing a written storyboard;
- Developing a shooting plan and defining in detail what should appear in each shot and scene;
- Developing an audio production plan and directing the audio for each shot and scene.
Promotional Keep Cup
Bottle Opener
Presentation Folder
Social Media Parallel Ad Series
CASE IH Kelpie Campaign
CASE IH (
) is an agriculture-focused brand by CASE.
As a part of their comprehensive seasonal brand awareness campaign, we have developed the Kelpie Concept for the brand. During this campaign, we have assimilated the CASE IH offerings to the trustworthy farmhand-favourite, the Kelpie dog breed.
The Kelpie, is a sheep dog breed, innately capable of mustering and droving with little or no guidance and training. It is a medium-sized dog that has been largely exported throughout the world and is used to muster livestock, primarily sheep, cattle and goats.
It was through this assimilation to a modern-day farmer’s best friend, that we have helped position CASE IH as reliable, hard-working, and intuitive to heavy agricultural and farm work.
Below are some of the components developed for the campaign.
Publication Ad Design
Outdoor Poster Design
Billboard Design
