Australian Hair & Scalp Clinics

A Bit About The Organisation

Operating in Australia since 1993, Australian Hair & Scalp Clinics (A.K.A. AusHair) have been pioneering in natural and holistic hair loss solutions. Through their national presence, they provide both consultations and clinic-based treatments, as well as manufacture home treatments and supplementary products.

AusHair’s biggest point of difference is their natural approach to hair loss solutions. They are all about helping their customers feel more confident with themselves – without causing them to compromise their general health and lifestyle.

Brand Tune Up

The hair-loss treatment market can be a challenging one to win over. Firstly, many people who suffer from hair loss issues tend to be sensitive and shy about approaching the subject. Additionally, since this market has been recently over saturated with temporary bandaid solutions and cheap gimmicks, patients are more sceptic now and require a deeper level of understanding and trust to go ahead with a premium solution provider such as AusHair.

Taking the above issues and AusHair’s points of difference into account, led us to shaping their brand to resonate with “approachability”, “professionalism”, “confidence” and “naturality”.

Product Family Packaging Design

With the launch of their non-clinic product range, it became imperative that non-clinic customers will see the connection between the products to the clinics. However, it was also important to show existing clinic-based clientele that the new products are not offered as a replacement to clinic solutions – but rather as a supplementary treatment.

For that reason, a sub-brand was created. Since the sub-brand’s products can also be interrelated, we’ve decided to give them a uniting brand-family.

Our copywriting team gave this family the name:

HAIR HEALTH

Booklet Design

Showcasing both products and clinic based services.
Largely focused on the natural feel, self empowerment, and trust worthiness.

Website Design & Development

Showcasing both products and clinic based services.
Largely focused on the natural feel, self empowerment, and trust worthiness.
Design continued to develop the visual language.

As a tagline, our copywriting team focused on both the natural-health aspects of the services/products
as well as the confidence AusHair aims to instil in their patients’ life:

BETTER HAIR – BETTER YOU